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Founder holding two black boxes with brand logos for Jennifer Lane Beauty and Lane Lashes Mascara in gold foill.

Bold, Dramatic Lashes in One Swipe.

Achieve captivating lashes with our clean, long-lasting formula and precision brush. Experience dark, dramatic length, volume and definition without clumping or flaking.

Brunette woman applying Jennifer Lane Beauty's Lane Lashes Mascara in front of a magnifying mirror

Lane lashes Mascara

Safe for sensitive eyes

Jennifer Lane Beauty is an uncompromising beauty brand launching a premium mascara that does it all. Formulated with moisturizing chicory root, the intensely black, highly pigmented formula delivers dark, dramatic length and thickness for visibly fuller, high-impact lashes.

Jennifer Lane Beauty's Lane Lashes mascara on a white marble surface
 
Jennifer Lane Beauty's Lane Lashes mascara on a white marble surface
Founder Jennifer Lane applying Lane Lashes mascara in front of gold mirror

Formulated for lift, length, and all-day wear

Clean & safe for sensitive eyes
Woman applying Jennifer Lane Beauty's Lane Lashes Mascara in front of a magnifying mirror

about the mascara

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Everyone deserves beautiful lashes.

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Icon representing that Lane Lashes Mascara is paraben-free.
Paraben-Free
Icon representing that Lane Lashes Mascara is gluten free.
Gluten-Free
Icon representing that Lane Lashes Mascara is cruelty free
Cruelty-Free
Icon representing that Lane Lashes Mascara is vegan
Vegan
Founder Jennifer Lane standing in front of a gold mirror wearing Lane Lashes Masara

ABOUT JENNIFER LANE

Mascara was never about becoming someone else.

It was about amplifying what was already mine. Your eyes speak first — before you introduce yourself, before you explain who you are. And when they’re defined, you feel it.


Blonde woman with fair skin applying Lane Lashes Mascara

instant lift and length

Empowering you to feel confident and beautiful.

Jennifer Lane Beauty's Lane Lashes mascara box and tube.