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Founder holding two black boxes with brand logos for Jennifer Lane Beauty and Lane Lashes Mascara in gold foill.

Bold, Dramatic Lashes in One Swipe.

Achieve captivating lashes with our clean, long-lasting formula and precision brush. Experience dark, dramatic length, volume and definition without clumping or flaking.

Brunette woman applying Jennifer Lane Beauty's Lane Lashes Mascara in front of a magnifying mirror

Lane lashes Mascara

Safe for sensitive eyes

Jennifer Lane Beauty is an uncompromising beauty brand launching a premium mascara that does it all. Formulated with moisturizing chicory root, the intensely black, highly pigmented formula delivers dark, dramatic length and thickness for visibly fuller, high-impact lashes.

Jennifer Lane Beauty's Lane Lashes mascara on a white marble surface
 
Jennifer Lane Beauty's Lane Lashes mascara on a white marble surface
Founder Jennifer Lane applying Lane Lashes mascara in front of gold mirror

Formulated for lift, length, and all-day wear

Clean & safe for sensitive eyes
Woman applying Jennifer Lane Beauty's Lane Lashes Mascara in front of a magnifying mirror

about the mascara

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Everyone deserves beautiful lashes.

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Icon representing that Lane Lashes Mascara is paraben-free.
Paraben-Free
Icon representing that Lane Lashes Mascara is gluten free.
Gluten-Free
Icon representing that Lane Lashes Mascara is cruelty free
Cruelty-Free
Icon representing that Lane Lashes Mascara is vegan
Vegan
Founder Jennifer Lane standing in front of a gold mirror wearing Lane Lashes Masara

ABOUT JENNIFER LANE

Mascara was never about becoming someone else.

It was about amplifying what was already mine. Your eyes speak first — before you introduce yourself, before you explain who you are. And when they’re defined, you feel it.


Blonde woman with fair skin applying Lane Lashes Mascara

instant lift and length

Empowering you to feel confident and beautiful.

Jennifer Lane Beauty's Lane Lashes mascara box and tube.

I’ve tried so many mascaras and this one is honestly my favorite. It’s super black, creamy, and easy to build without getting clumpy. I can do one coat for everyday or layer it when I want more drama. It makes my lashes look longer and fuller, stays on all day, and doesn’t flake. Definitely my go-to now.

-Emily, 35
★★★★★

Lane Lashes has become my new go-to in my daily regimen. Just wow! There are so many mascaras out there that I had no idea what to expect. I was honestly blown away. I’ve been searching for the perfect one forever and this is it! It glides on smoothly without any pesky clumps and lasts all day without smudging. The best part is that it’s really made my eyes my standout feature by showcasing my lashes and making my eyes pop. I love that it’s for everyday glam and that it lifts and defines each lash while also creating length. I’m so excited I found this and now I’ll never leave the house without it!

-Amanda, 50
★★★★★

I don’t usually wear mascara, but ever since Jennifer Lane Beauty launched hers, it’s the only one I reach for. I love that it doesn’t bleed or transfer under my eyes throughout the day (finally), and it never irritates my eyes like others have in the past. It gives the perfect look without feeling heavy. I’m actually wearing it for my wedding this weekend, which says everything. And the best part? It comes off so easily at the end of the night.

-Anneli, 35
★★★★★

My usual mascara had become dry, clumpy, and would crumble throughout the day. Then I found Jennifer Lane Beauty—and everything changed. The mascara is smooth, rich, and incredibly creamy. It glides on effortlessly, feels light on my eyes, and truly lasts all day without flaking. Even better, it washes off with ease at the end of the day. The quality is unmatched, and it has completely transformed my makeup routine. I have a whole new appreciation for what high-quality, clean makeup should feel like.

-Maria, 44
★★★★★